AI SEO Workshop for Marketing Teams

Stop outsourcing your SEO strategy to an agency. This hands-on workshop teaches your marketing team to build a complete content plan using your own keyword data and AI, in half a day, with your actual website.

Module 1: Your Data Audit

Most marketing teams have more SEO data than they realise and no idea how to read it. We start by orienting your team around what Google Search Console is actually telling you, what your SEO tool adds on top and why your existing blog posts are as important as any keyword report. Every attendee leaves this module with their five highest-priority quick win keywords already identified.

Module 2: Building the Context Layer

This is the core of the workshop. You load your Search Console data, your SEO tool export and your existing blog posts into the AI, giving it everything it needs to act as an informed strategist rather than a generic one. By the end of this module the AI knows your site, your audience, your writing style and your gaps. Every output from this point is specific to your business, not a generic template.

Module 3: Generating Your SEO Plan

With full context loaded, you prompt the AI to produce a prioritised keyword opportunity list, a quick wins audit of your existing content and a 3-month content calendar. For each piece in the calendar you get a working title, primary keyword, recommended H2 structure, suggested word count and internal linking opportunities. This is the brief your agency was charging you for.

Module 4: From Brief to Published

Take one item from your new content calendar, write the full piece using the AI and publish it to your live website before the session ends. This is the moment the workflow becomes real. Your team sees the full loop from keyword to published content happen in front of them, with their own site and their own topic.

Module 5: The Monthly Rhythm

A 20-minute monthly check-in process that keeps your SEO strategy current without agency fees. Export fresh Search Console data, feed it back to the AI alongside last month's plan and ask what moved, what is almost there and what to write next. One prompt, once a month.

Works With Any SEO Tool

Bring whatever data you have. The workflow is compatible with Google Search Console (free), Semrush, Ahrefs, Moz or any SEO platform that exports keyword data. Search Console alone is enough to get significant value from the session. Paid tool data adds the competitor intelligence layer on top.

What to Bring

Every attendee comes prepared with their own data. Before the session we send a short setup guide covering how to export your Search Console data, pull your SEO tool report and gather your recent blog posts. The session uses your real site and real keywords throughout. There are no generic examples.

Session Format

Half day online, maximum 6 people. The small group size is intentional. The data loading phase needs individual attention and every attendee's output is specific to their own site. This is not a webinar. Everyone has their hands on their own data from the first exercise.

Typical Structure (3 Hours)

Data audit and orientation (30 mins)
Building the context layer: data loading and analysis (45 mins)
Break
Generating the SEO plan: keyword list, quick wins and content calendar (45 mins)
From brief to published: writing and publishing a real piece (30 mins)
The monthly rhythm and Q&A (30 mins)

Prerequisites

Attendees need Google Search Console access for their site, at least a handful of published blog posts and access to an AI tool of their choice (ChatGPT, Claude, Microsoft Copilot or similar). A paid SEO tool account such as Semrush, Ahrefs or Moz is recommended but not required.

In-Person Option

Available as a full day in-person workshop at your offices across the UK. The additional time allows deeper work on competitor analysis and extended content creation. Suitable for larger marketing teams who want to build the workflow together.

After the Session

Every attendee receives a prompt library covering keyword clustering, content brief generation and meta description writing. These are the exact prompts used during the workshop, ready to use in your own workflow from the following week.

This Workshop Is For

In-house marketing teams currently paying an agency for SEO strategy
Content managers who want a repeatable monthly workflow they own
Marketing managers with Google Search Console access but no clear plan for acting on the data
Teams already using AI tools but not applying them strategically to search

Common Situations

Paying over a thousand pounds a month for an SEO retainer but unclear what you are getting
Publishing blog content that gets no organic traffic
Sitting on months of Search Console data but not knowing how to act on it
Trying different AI tools for content but with no keyword strategy behind them
Wanting to rank but not having the budget for ongoing agency fees

What Your Team Walks Away With

A prioritised keyword list built from your own data
A 3-month content calendar with titles, structure and target keywords
A quick wins audit of existing posts that are almost ranking
A published piece of content on your live website
A repeatable monthly workflow your team can run independently